When it comes to recruiting, it’s vital to develop a distinctive online brand persona.
A successful brand means that your candidates and clients will have a way to both recognize and remember your company- this means that they will be more likely to respond positively when contacted.
If they are able to easily access and identify your company’s main values, objectives and news, you can develop a sense of familiarity before you even make contact. As you can imagine, this is a great advantage to have when recruiting.
The easiest way to build and maintain a distinctive online brand is through the use of social media. In recent years, more and more recruitment companies have recognised the valuable role played by social media, so much so that it is fast becoming not just useful, but essential to the recruitment industry.
We’ve put together some tips and tricks to help get you started if you’re new to the world of social media, or just need a little reminder:
Show Your Personality
Personal online brands have the potential to be big professional assets.
Setting up a couple of Twitter accounts on behalf of an employee can really increase how relatable your brand is to other people.
Putting a face to a company can help add that personal element that many people crave in their day to day interactions.
Social media is designed to be just that: Social!
Using the social realm to discuss your company, any charity events you’re involved with, news you want to share or blogs and content that you feel might be applicable to candidates or clients is a great way to maintain a specific brand online.
Although the main aim of recruitment is securing candidates, it’s always helpful to ensure that even when jobseekers don’t ultimately end up submitting an application or CV, they can leave your website or online social pages with a good idea of your company values and culture.
Keeping in touch with candidates and clients through social media means that you’ll appear more relatable and accessible – a big plus for recruiters trying to convince candidates within a saturated market that they can do the job better.
It’s all about trust.
If you can win the trust of your clients or candidates, you’ve basically won their business/ CV.
Part of creating an online brand for your company means convincing potential candidates or clients that you know what you’re talking about and are the best possible fit for them.
It’s a great idea to include links and content providing helpful advice for potential candidates, to show that you have their best interests at heart and you truly understand the position they are in. Your universal online brand is about convincing anyone who comes across your company online that you know what you’re talking about, and the best way to do that is to prove it.
Establish your expertise on Twitter, LinkedIn, and Facebook etc. by using the variety of channels open to you to prove to your clients you know what you’re talking about. Sharing industry relevant news and creating interesting discussion pieces and blogs all contribute to a positive ethos around your company, and will become potential talking points with prospective clients and candidates.
Keep an Eye Out
It may seem sneaky, but it’s also a really smart idea to use your presence online to keep an eye on the competition.
Social listening is a great way to put your finger on the pulse of industry developments and ensure that your company is perceived to be on the forefront of breaking news and events from your sector.
Ultimately, it’s a really good idea for recruitment companies to put some time and effort into curating a strong online brand. In an increasingly digital marketplace, the existence of a positive online presence is almost invaluable.